CELEBRATING NEW BALANCE’S ICONIC GREY DAY 2022
Despite after various innovations and creations, there is always a consistent colour in New Balance’s mind.
The iconic and original grey, has lead New Balance a household name among the sneaker lovers. Grey becomes synonymous with New Balance’s heritage and independent spirit.
Do what you do….but Make it Grey.
“Make It Grey”
It is official, that 14th May will be the day where New Balance celebrates and honors the iconic colour that brings together fans of the heritage brand.
This year, New Balance has come out with a theme named “Make It Grey”, expressing the ideas that everyone, in fact, anyone with the affinity for the brand carries out the meaning behind Grey Day, in whatever they do.
As part of Grey Day 2022, New Balance will be releasing a Grey Day capsule collection consisting of shoes that bring out the individuality of the wearer.
In celebrating this year’s Grey Day,
atmos Kuala Lumpur has worked together with the team from Dou Dou Bake, a group of individuals who are not only passionate about pastries and coffee, but also excited in adding meanings to their everyday lifestyle, as part of our groups in celebrating this iconic day.
Dou Dou Bake
Dou Dou Bake is a bakery cafe nestled in a quiet corner of Petaling Jaya, Malaysia. Established in 2020, Dou Dou Bake is well-known for their signature home-baked sourdough breads, croissants and other pastries, all fermented and baked without taking any shortcuts.
From event pop-ups to corporate catering, Dou Dou Bake offers their delectable pastries and coffee,
selected at customers’ preferences from the menu.
A big thank you to the team from @doudou_bake for joining us in this meaningful campaign! Photo by @burgercham Assist by @lexlllllllll
New Balance Grey Day celebrates the transcendent nature of grey and the enduring legacy of New Balance classic running heritage. Grey is a color synonymous with New Balance’s heritage and this year, New Balance introduces three, bespoke iterations of the 327, 5740 and XC-72 in various grey hues.
The New Balance Grey Day 2022 collection will be available on 14th May 2022