EMBRACE THE NOLSTAGIC VIBE IN PUMA X DUA LIPA COLLECTION
The second season of PUMA x DUA LIPA is here!
With nolstagic in mind, Dua Lipa looks back on retro designs and archival moments in both culture and PUMA’s history, the collection mixes streetwear and sport with bright, ‘90s rave-inspired colours and bold graphics that draw inspiration from basketball and football culture.
THE DEFINITION OF FUTURE NOSTALGIA
Dua Lipa brings her unparalleled energy into the second collection with Puma this year.
Known as the pop icon and queen of future nostalgia, Dua Lipa looks back on retro designs and historical moments in both culture and PUMA's history with a nostalgic perspective.
In referencing the '90s rave scene, this collection uses a combination of playful colors: a heady infusion of pink, purple, and orange, as well as her significant holographic touches, blending the retro aesthetics into the sporty style.
Vintage rave flyers inspire the collection — and Dua Lipa’s — butterfly insignia that appears frequently throughout the collaboration, sitting alongside the PUMA “Fast Cat” logo to signify the joint effort.
“The butterfly represents transition, metamorphosis, and new beginnings. I felt like in the beginning, when I first started working on drop one, the butterfly already had a lot of meaning for me. Now, going into the second drop, that meaning has just solidified itself and become even more important in my life. It feels like everything progressed and manifested itself in that way."
PUMA X DUA LIPA CELL DOME KING ML WOMEN'S TRAINERS
The second season of PUMA x DUA LIPA is here, and it’s all about ‘90s rave.
Nowhere is that clearer than with the Cell Dome King trainers. They’re a sports-inspired hybrid, with an upper reminiscent of our iconic King football boots – complete with detachable fold-over tongue – and a chunky CELL sole.
PUMA X DUA LIPA MAYZE SD WOMEN'S TRAINERS
The PUMA x DUA LIPA Drop 2 Flutur is made to move, with a sport-meets-fashion aesthetic and Dua’s signature butterfly logo.
This version of the Mayze is no exception, with a stacked sole, and vibrant accents throughout. It’s for the hype girls and the trendsetters – just like Dua.
DUA LIPA X ATMOS KL CONTEST
In introducing the second collaboration of Puma and Dua Lipa, atmos Kuala Lumpur is back again with another give away contest!
With just few simple steps,
you will stand a chance to win a Puma x Dua Lipa merch.
Shop the full collection of Puma x Dua Lipa now in atmos KLCC and atmos Mid Valley.