ASICS joins forces with IAB Studio to create a Gel-1090 like no other. Founded by rapper Beenzino, Seoul-based IAB-Studio has grown to be one of South Korea’s most popular labels. The retro-styled sneaker takes inspiration from ASICS heritage and motorcycles. The upper arrives in highlighter yellow uppers with soft black leather panels at the heel and toe. Elsewhere, a fuzzy tongue and the IAB logo at the heel counter complete the look.