The NOVABLAST™ naturally reflects Slam Jam’s attention to the dialogue between highly advanced technology and a lifestyle-savvy approach. The silhouette and concept behind it fits within Slam Jam’s effort towards the study of the ultimate uniform, sporting unconventional colors for a running shoe, that are instead a recurring part of the Italian powerhouse’s color guide. The campaign celebrates the concepts of speed and movement. Featuring a full-foot Flytefoam Blast cushioning system that’s inspired by a trampoline to give it a springy and lightweight feel. An AHARPLUS rubber outsole is added for optimum amounts of traction, while the upper has been engineered to be as practical as possible with its no-stitch, no-weld soft mesh construction.