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MAKING WAVES: NIKE AIR MAX 1 X PATTA "MONARCH"
Patta and Nike unite once again to collaborate and deliver a new Air Max 1 and a new film series, The Wave.
“We’re excited to launch the Air Max 1 and The Wave as the ignition point for a more purpose-driven evolution in our partnership with Nike. Product will always remain a thread of what we deliver, and together, we’re committed to developing nuanced projects and narratives that aim to truly serve and drive change for our community,” says Gee Schmidt, co-founder of Patta.
The Patta x Nike Air Max 1 is inspired by the authentic connection between the Amsterdam-based brand and the Air Max community. The latest collaboration draws from the original Air Max 1 silhouette and adds a twist through a new wave pattern and mini Swoosh on the mudguard, while Patta’s logo appears on the tongue and sock liner.
The Wave films and sneaker embellishment are thematic references to the cultural shifts and enduring influence that Patta has had on its greater community and industry. As a black-owned, independent business based in Amsterdam for over 17 years, Patta has not only developed a following for its influence in street- and sportswear, but in seizing an opportunity to create spaces and empower young people through the Patta Running Team. Most recently, the Patta Foundation was founded to foster youth cultural education and aspiring entrepreneurs. It is through this spirit and union of purpose and product that the Patta x Nike relationship has evolved, and a new chapter is born.
The “Monarch” colorway features gray tone tight mesh upper bases accompanied by white leather overlays and reworked light brown nubuck mudguards. Accenting the Air Max 2 ‘94 mudguards are matching midfoot Swooshes and smaller Swoosh markings embroidered by the toe region. Rounding up the design of the shoe are colored eyelets, “Patta” tongue tags, printed insoles and Air-assisted off white midsoles paired with contrasting rubber outsoles.
To bring the release to life, Patta and Nike produced four short films directed by burgeoning filmmaker, Mahaneela who worked under the mentorship of critically acclaimed UK Filmmaker Steve McQueen. The Wave films are broken into four chapters that explore the themes of freedom, creativity, and truth within the Patta community, as they ebb and flow through cultural landscapes of style, music, fashion, and sport. The films were produced by McQueen’s production house, Lammas Park.
Online Raffle
Nike Air Max 1 x Patta “Monarch”
(DH1348-001)
RM 639.00
Raffle Starts: 7 December 2021 07:00 PM
Raffle Ends: 8 December 2021 10:00 AM
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