adidas Originals and global music icon Bad Bunny have redefined sneaker innovation with the launch of the Adizero SL 72 on December 10, 2024. This release blends retro ’70s vibes with bold 2000s aesthetics, creating a design that bridges decades of style.

adidas Originals x Bad Bunny Adizero SL 72
adidas Originals x Bad Bunny Adizero SL 72

The Adizero SL 72 combines the classic SL 72 upper with the modern, high-performance Adizero sole. This fusion celebrates adidas’ heritage while pushing boundaries, featuring iconic details like the Trefoil and Badge of Sport that honor the past and look to the future.

The launch’s theme, “Shift the Timeline,” showcases the interplay of the ’70s and 2000s through creative visuals like double exposures and mixed media. Highlighting versatility, the Adizero SL 72 seamlessly blends performance, comfort, and high fashion. Bad Bunny’s artistic vision shines throughout, offering fans a fresh perspective on adidas’ legacy.

It will be available at atmos online (www.atmos-kl.com) starting 14 December 2024.

Back to blog