G-SHOCK, the watch that brought the new concept of toughness to the timepiece. Born in 1981 from engineer Kikuo Ibe’s vision to create a watch that “never breaks,” G-SHOCK combines innovative structures, materials, and functions. From its iconic impact-resistant design to modern technologies such as Triple G Resist and Smart Access, G-SHOCK continues to push the limits of toughness while maintaining usability in any environment.