YETI

YETI

YETI was founded in 2006 by brothers Roy and Ryan Seiders out of frustration with flimsy outdoor gear, pioneering a premium market by over-engineering virtually indestructible coolers and drinkware. Utilizing advanced manufacturing techniques like heavy-duty rotational molding for its certified bear-resistant hard coolers and 18/8 kitchen-grade stainless steel with double-wall vacuum insulation for its iconic Rambler® line, the brand delivers exceptional thermal retention and durability. Today, YETI has evolved from a grassroots favorite among elite outdoorsmen into a global lifestyle powerhouse, trusted equally on rugged expeditions and daily commutes for its premium, dishwasher-safe utility.