January 9, 2024

ASICS unveils its first collaboration with UNAFFECTED, the GEL-KAYANO™ 14 sneaker 'INFINITE WONDERS

Celebrating its 30th anniversary, the GEL-KAYANO™ 14 sneaker is one of ASICS' iconic GEL-KAYANO™ sneaker franchise. It is well-known for its durability, comfort, and excellent support. It utilizes the TRUSSTIC System® and GEL® technology to enhance stability by supporting the foot arch. The shoe maintains its original midsole tooling while incorporating advanced technologies. Drawing from ASICS' rich history, UNAFFECTED has reimagined the GEL-KAYANO™ 14 sneaker with a contemporary silhouette suitable for both sports activities and everyday wear.

The vision of UNAFFECTED is inspired by outdoor activities like climbing and trekking. Combining geometric inspiration, functional details, and a clean touch characterizes the collaboration between ASICS and UNAFFECTED. This results in a complex yet minimalistic design that blurs the line between sportswear and fashion, elevating traditional trainers to a more wearable and progressive design.

The 'INFINITE WONDERS' collection takes us on a journey to uncharted territories like the boundless universe, inspiring us to believe in the limitless possibilities of our imagination. The collection includes reflective prints hidden in secret spots, further emphasizing this message. BRIGHT WHITE/JET BLACK, DARK SHADOW/PURE SILVER, and POSY GREEN/BOTTLE GREEN are the three colors available, all of which evoke the imagery of the cosmos. The shoe showcases a range of materials and combinations, featuring glossy and matte finishes. Lastly, the collaboration is complete with the branding of GEL-KAYANO™ 14 sneaker and UNAFFECTED on each side.

The ASICS GEL-KAYANO 14 and UNAFFECTED collaboration will be available from January 9th at atmos stores and online (www.atmos-kl.com).