ASICS unveils The Signature Series, a new initiative spotlighting seasonal pinnacle products with rich storytelling. Launching this series is a partnership with renowned Danish designer Cecilie Bahnsen, introducing the GEL-CUMULUS™ 16 SSCB sneaker — a refined reissue of a heritage silhouette, reimagined with elevated design language and crafted with her in mind.

ASICS x Cecilie Bahnsen GEL-CUMULUS 16 SSCB
ASICS x Cecilie Bahnsen GEL-CUMULUS 16 SSCB

The Signature Series aims to bring energy to key products by inviting creative voices to reinterpret ASICS icons through the lens of Sound Mind, Sound Body — blending aesthetic expression with the joy of movement and everyday comfort. The first release marks the return of the iconic GEL-CUMULUS™ 16, ASICS’ latest archival bring-back. Originally launched in 2014, the model retains its authentic upper design and high-performance sole unit, combining comfort and nostalgia in a fresh, contemporary form.

For this season, ASICS designed with “Her” in mind, reimagining the model through a distinctly feminine lens. Cecilie Bahnsen brings her Everyday Couture philosophy to life with three elegant iterations of the GEL-CUMULUS™ 16 Signature Series, each featuring delicate floral-printed uppers, semi-transparent mesh layers, and a bespoke flower lace toggle — expressing the romantic contrast between softness and structure, light and shadow.

ASICS x Cecilie Bahnsen GEL-CUMULUS 16 SSCB available In-Store and Online (www.atmos-kl.com).

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