The Signature Series aims to bring energy to key products by inviting creative voices to reinterpret ASICS icons through the lens of Sound Mind, Sound Body — blending aesthetic expression with the joy of movement and everyday comfort. The first release marks the return of the iconic GEL-CUMULUS™ 16, ASICS’ latest archival bring-back. Originally launched in 2014, the model retains its authentic upper design and high-performance sole unit, combining comfort and nostalgia in a fresh, contemporary form.
ASICS unveils The Signature Series, a new initiative spotlighting seasonal pinnacle products with rich storytelling. Launching this series is a partnership with renowned Danish designer Cecilie Bahnsen, introducing the GEL-CUMULUS™ 16 SSCB sneaker — a refined reissue of a heritage silhouette, reimagined with elevated design language and crafted with her in mind.