ATMOS KL ARTIST SERIES EP1: WHO IS EDMOND LOOI?

“I want everyone to have my shoes, because there’s no point I want it to be hyped. If everyone has my shoes, it’s already hyped.”

His work consists of many, from customizing hyped sneakers to creating Dragonball-themed sneakers. He also has an international following from doing customs for famous footballer, Neymar Jr to the international artist, Erykah Badu.

“The Dino Collection is like an expression for me, but this collection had to be more structured and refined, from one idea to another. I sticked to one design only, which was the “Dino” to test the limits and see what I can achieve with just a single design itself.”

“I want my local production to be more sustainable – like the Yeezy Algae and Waverunners, where less bacteria is involved, with fewer materials involved and instantly produced. I want it to be very easily available and cost-efficient, where everyone can buy it at fifty to eighty ringgit. This is what my final goal is for the Dino collection currently.”

You can visit the atmos store in KLCC today to view Edmond’s full Dino collection on display or watch the full video of our segment series here below: