New Balance x atmos Pink 740 "Pink Vacation"

Drawing inspiration from the famous "Pink Beach," a beach with pink sands due to finely crushed red coral and shells mixing with white sands, this edition captures the essence of color power. Highlighting the U740's characteristic multi-part design, the shoe incorporates silver overlays amidst its pink hues, embodying atmos Pink's distinctive street style.

The insole features a print inspired by the "Pink Beach," adding a narrative touch that resonates throughout the "Pink Vacation" story.Designed to bring a fresh perspective to everyday and vacation styles, this shoe encourages self-expression with its bold design.

It will be available at atmos Sunway Pyramid, atmos Pavilion, atmos Genting Skyavenue, atmos Midvalley, atmos KLCC and Online (www.atmos-kl.com).