PUMA x Beautiful People x atmos Speedcat OG

A triple collaboration between Beautiful People and sneaker icons PUMA and atmos. This project reimagines PUMA’s iconic SPEEDCAT OG, infused with Beautiful People’s “House Code” — a core design philosophy that reflects their unique approach to craftsmanship.

HOUSE CODE represents Beautiful People’s distinctive approach to pattern-making and design — a creative philosophy born from free thinking, unbound by stereotypes. We continually redefine the essence of dressing by proposing new values. Guided by the concept of “NOTHING-TO-HIDE,” we expose what lies beneath the surface — the structure, the inner workings, and the unseen details that often go unnoticed.

The Speedcat OG takes inspiration from the racing shoes worn by motorsport drivers in the 1980s and 1990s. Reimagined under the “NOTHING-TO-HIDE” theme, this collaboration model features transparent uppers and soles for a bold, modern expression.

Drawing from the house code that exposes structural lines and inner details typically hidden from view, the visuals — reminiscent of X-ray imagery — are distinctive to this collaboration.

A fresh take on the inside-out concept, highlighting hidden construction details beneath transparent mesh layers. Dual and zigzag stitching, interlining, and structural lines—usually unseen—are revealed for an intentionally offbeat look. Logos placed on the interior add a playful, subversive twist true to Pureful People’s spirit.

Available In-Store and Online (www.atmos-kl.com).