October 26, 2023

The playful atmos collaboration, which celebrates the 50th anniversary of “PUMA” and features the traditional CLYDE model, designed with Japanese playing cards Hanafuda, has been released.

ー The artwork features the popular calligrapher Shido Akama ー

The “PUMA” Clyde, which celebrated its 50th anniversary since its inception this year, holds the distinction of being the first-ever signature model in the history of basketball. Over its half-century-long history, the authentic model of “PUMA” stands as timeless representation, forging diverse connections with various cultures and evolving into the present while maintaining its unchanging essence.

The playful atmos collaboration, which celebrates the 50th anniversary of “PUMA” and features the traditional CLYDE model, designed with Japanese playing cards Hanafuda, has been released.

In a bold reinterpretation, “atmos” adds Japanese traditional patterns to the iconic masterpiece CLYDE. This latest release features a simple black suede upper with a design incorporating traditional Japanese playing cards, “Hanafuda”, adding a distinctive touch to the overall aesthetic. The arrangement is very eye-catching, with asymmetrical embroidery and applique of elements like deer, warbler, and poetic characters related to flowers, birds, wind, and the moon.

The design stands out prominently with the placement of embroidery and applique featuring striking characters and symbols. The calligraphy, including on items like sock liners, incorporates the distinctive style of Shido Akama, a calligraphy renowned for blending traditional calligraphy techniques with contemporary design. The dynamic artwork, evoking Japanese traditions, is the distinctive feature of this latest collaboration, showcasing a sense of movement and tradition in a unique way.