P1 · KUALA LUMPUR2026
26.09.26
POP-UP · BASE 3, KL
Exclusive debut at BASE 3, Kuala Lumpur.
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PROJECT: PLAID
00 PROLOGUE プロローグ
A three-way collaboration brings together PUMA, atmos KL and Malaysian streetwear label AGAINST LAB. to reimagine the iconic Speedcat Plus through the lens of automotive customisation, blending motorsport heritage with contemporary street culture.
PROJECT: PLAID explores the connection between motorsport, modified cars and personal expression — and turns it into a sneaker.
PUMAatmosAGAINST LAB.
01 THE SPEEDCAT スピードキャット
The Speedcat has long been rooted in racing culture. Its influence has since extended beyond the track and into street culture.
For PROJECT: PLAID, the shoe draws inspiration from the world of early 2000s tuner culture.
02 THE CAR クルマ
THE CARAS PERSONALITY.
In the early 2000s, customised cars became an extension of their owners' personalities. Nothing stayed stock — every choice said something about the person behind the wheel.
A key inspiration hides inside the cabin — the racing seat
03 THE SEAT レーシングシート
THE DETAIL THAT INSPIRED THE PROJECT
A key inspiration comes from racing seats — an often-overlooked detail of automotive culture.
From the 1990s into the early 2000s, brands such as Recaro, Bride and Sparco became recognised within the tuner scene for their distinctive racing seats.
04 THE PLAID タータンチェック
THE PLAIDIN FOOTWEAR.
The Speedcat Plus translates these automotive details into footwear — a navy suede upper paired with a woven plaid panel and textured Formstrip. The materials and detailing reference the look and feel of customised automotive interiors, while keeping the Speedcat's signature racing-inspired silhouette.
01
NAVY SUEDE UPPER
The base of the Speedcat Plus, kept low and racing-inspired.
02
WOVEN PLAID PANEL
Seat-upholstery plaid, translated into footwear.
03
TEXTURED FORMSTRIP
PUMA's signature stripe, given a tactile finish.
05 THE PRODUCT プロダクト
SPEEDCAT PLUS
The PUMA x atmos x AGAINST LAB. Speedcat Plus: a navy suede upper, a woven plaid panel and a textured Formstrip — the look and feel of a customised interior on the Speedcat's racing-inspired silhouette.
- SILHOUETTE
- PUMA Speedcat Plus
- UPPER
- Navy suede
- PANEL
- Woven plaid
- DETAIL
- Textured Formstrip
- POP-UP
- 26.09.26 · BASE 3, Kuala Lumpur
- ONLINE
- 27.09.26 · 9:00 PM MYT
06 GIFT WITH PURCHASE 特典
FIRST 200GET MORE.
To celebrate the launch of PROJECT: PLAID, the first 200 purchases of the PUMA x atmos x AGAINST LAB. Speedcat Plus during the launch period receive an exclusive Gift With Purchase, while stocks last.
FIRST 200 PURCHASESDURING THE LAUNCH PERIOD · WHILE STOCKS LAST
-
EXCLUSIVE DRAWSTRING BAG
Specially designed, inspired by the project.
-
SURPRISE
BLIND BOX CAR BADGE
The blind box adds an element of surprise.
-
SPECIAL COLLABORATION ZINE
Completes the collaboration experience.
The blind box adds an element of surprise; the drawstring bag and zine complete the collaboration experience.
07 THE DROP 発売
THE DROPTHREE STEPS.
The Speedcat Plus debuts at an exclusive pop-up in Kuala Lumpur, goes online the next night, then rolls out to stores.
P2 · ONLINE2026
27.09.26
ONLINE · 9:00 PM MYT
Goes live at 9:00 PM MYT on both sites.
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P3 · FROM 28.09 ONWARDS2026
28.09.26
IN STORES
Selected atmos stores and the AGAINST LAB. Pudu flagship store, while stocks last.
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PUMA × atmos × AGAINST LAB.PROJECT: PLAID — REIMAGINING AUTOMOTIVE CULTURE