ASICS x atmos GEL-KAYANO™ 12.1 “Archipelago”

Inspired by Indonesia’s vast geography and its more than 17,000 islands, the collaboration celebrates a nation shaped by diverse cultures, landscapes, and traditions. Despite being separated by oceans and distance, these islands share a collective identity rooted in unity, resilience, and cultural connection.

At the heart of “Archipelago” is pandan, a familiar cultural element woven into everyday Indonesian life. Known for its distinctive scent, flavor, and color, pandan evokes memories of home, family gatherings, and shared experiences across generations. It serves as a symbolic thread connecting communities throughout the archipelago, bringing a sense of familiarity and belonging to the project.

Marking the first collaboration between atmos Indonesia and ASICS, the GEL-KAYANO 12.1 "Archipelago" is available exclusively through atmos SEA & Japan stores, and ASICS.com. The project is brought to life through a multidisciplinary creative collaboration, featuring a visual campaign by acclaimed Indonesian filmmaker Edwin, spatial design by A.A. Practice, a bespoke scent experience developed by Oaken Lab and a curated culinary journey by Chef Fernando Sindu.