KEEN x atmos Uneek "Akafuji"

Drawing inspiration from Katsushika Hokusai's iconic Akafuji (Red Fuji), the latest collaboration transforms one of Japan's most celebrated artworks into a wearable expression of nature and culture. The thoughtfully curated colour palette reflects the warm glow of Mount Fuji at sunset, while earthy tones evoke the mountain's crisp air, rich landscapes, and the atmosphere of music echoing through its foothills. Blending artistic heritage with contemporary design, the result is a silhouette that seamlessly connects outdoor adventure with modern street style.

At the heart of the collaboration is the KEEN UNEEK, featuring the brand's signature two-cord construction that adapts naturally to the foot for a flexible, secure fit. A cushioned midsole and grippy outsole deliver all-day comfort and confidence across a variety of terrains, while its versatile design can be worn barefoot or paired with socks for effortless everyday styling. Easy to slip on and off, the UNEEK is built for those who embrace movement and spontaneity.

Inspired by the spirit of escaping the city to reconnect with friends, music, and nature, the "Akafuji" edition celebrates the freedom to explore without limits. Whether navigating the streets or venturing outdoors, this special release encourages wearers to express their individuality while experiencing the perfect balance of performance, comfort, and timeless design.

Launching on 7 August, available at atmos Mid Valley, Pavilion, Sunway Pyramid, and Online.