PUMA x atmos x AGAINST “PROJECT: PLAID” Speedcat Plus

The collaboration, titled “PROJECT: PLAID” explores the connection between motorsport, modified cars and personal
expression. While the Speedcat has long been rooted in racing culture, its influence has extended beyond the track and into
street culture. For this project, the shoe draws inspiration from the world of early 2000s tuner culture, where customised cars
became an extension of their owners’ personalities.

A key inspiration comes from racing seats, an often-overlooked detail of automotive culture. From the 1990s into the early
2000s, brands such as Recaro, Bride and Sparco became recognised within the tuner scene for their distinctive racing seats.
Plaid upholstery, patterned fabrics, seatbelt webbing, contrast stitching and other interior details became visual signatures of
customised cars.

These functional elements were transformed into expressions of style and identity. An idea that closely connects with
AGAINST LAB.’s approach to creativity and customisation.

The Speedcat Plus translates these automotive details into footwear, featuring a navy suede upper paired with a woven plaid
panel and textured Formstrip. The combination of materials and detailing references the look and feel of customised
automotive interiors while maintaining the Speedcat’s signature racing-inspired silhouette.

Each collaborator brings its own perspective to the project: PUMA’s motorsport heritage, atmos KL’s influence within sneaker
and street culture, and AGAINST LAB.’s Malaysian perspective and approach to individuality and customisation. Together, the
three brands transform a familiar motorsport icon into a modern expression of automotive culture, sneakers and the streets.

Step into “PROJECT: PLAID” as the PUMA x atmos x AGAINST LAB. Speedcat Plus makes its debut at an exclusive pop-up at BASE 3, Kuala Lumpur on 26 September 2026. To mark the launch, an exclusive Gift With Purchase featuring a drawstring bag, blind box car badge and special collaboration zine will be available at the event, while stocks last.

PUMA x atmos x AGAINST “PROJECT: PLAID” Speedcat Plus launches online on 27 September at 9PM, and at atmos stores on 28 September at 10AM.