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Hoka One One

Originating in Annecy, France, in 2009, footwear brand Hoka One One first gained attention in the running industry thanks to their oversized outsoles and bright colourways. The brand remained adamant that extra cushioning was the way forward, despite the minimalist trend at the time. The brand now operates out of California, US, following its purchase in 2013 by Decker Brands, and remains one of the most popular performance brands across the globe. Empowering everyone to feel like they can fly. #TimeToFly