CELEBRATING AIR MAX DAY 2023 – 26.03

CELEBRATING AIR MAX DAY 2023 – 26.03

CELEBRATING AIR MAX DAY 2023 – 26.03

FOREVER FAVOURITE. REMIXED.

This is the beginning of an Air Max Revolution. The best of Air Max 1 ‘87s, revamped for whatever today brings. Air innovation meets trend-setting style in a new range of colorways. Made for any ‘fit, any day and any make-or-break moment.

 

NIKE AIR MAX 1 '87 "CREPE"
EFFORTLESS MADE EASY

Premium pigskin leather meets a Crepe outsole to put you a step above the rest. Stay ready in a seasonally perfect Thunder Grey that fits with every ‘fit—in or out of this world. Perfect for city-commute-to-street-wear-cool. Premium pigskin leather meets woven canvas that elevates any and every style. The distinct and super soft Crepe outsole adds an air of sophistication that'll keep heads turning.

 

NIKE AIR MAX 1 '87 "SAFARI" (W)

AIR ON THE WILD SIDE

Chase those untamed ambitions in a shoe made for the wildest among us. Experience the luxury that is our coveted Safari print, now in a women’s style. Summit White and Sail colors keep you ready for anything your wardrobe throws your way.

 

NIKE AIR MAX 1 ’87 "SHIMA SHIMA"

UNIFORM FOR THE UNCONVENTIONAL

Upgrade your look with updated stripes that provide an elevated feel from the ground up. While you’ve been pushing boundaries, we’ve been raising the bar with Visible Air. Step on tried-and-true Nike Air Cushioning while you live life in the fast lane.

 

NIKE AIR MAX 1 '87 "CORDUROY"

CRUSH ON CORDUROY

CRUSH ON CORDUROY In a sophisticated electric blue, the Air Max 1 ’87 Corduroys are meant for everyone to see— dressed up or dressed down. Express yourself to the max with an electric blue that strikes a chord, day or night. Cutting edge design, meet eye-catching color. This all-new, all-around Corduroy is meant for everyone to see, dressed up or dressed down. Helloooo suave texture, meet eye-catching color.

 

THE RETURN OF A CLASSIC; NIKE AIR MAX 1 '86 OG "BIG BUBBLE".

 

LEADING INTO NIKE’S AIR MAX DAY CELEBRATIONS - 26.03.2023

 

The holy grail of sneaker lore returns along with the true story of visible Nike Air. Using CT scans (yes, really) to dissect 1 of maybe only 400,000 released pairs of the 'Big Bubble', we replicated the Nike Air unit and window used in the '86 original, so you can step on the bedrock of sneaker history. And don't worry, you still get the throwback colour-blocking.

Hiding in the shadows of one of Nike's biggest stories (that of revealing Nike Air to the world) is the fact that for the first few months of its release, the Air Max 1 featured a noticeably bigger window. So, like, why did the window shrink? With a launch date in place and manufacturing already started, Nike engineers (to their dismay) discovered that an exposed Air unit had a tendency to crack in cold temperatures. Adjusting on the fly, engineers quietly "shrunk the window both in length and height" and began using a new Air unit to prevent the great cracking catastrophe.

Released on 26 March 1987, the ultra-rare Air Max 'Big Bubble' hit the shelves and thankfully didn't burst (probably because of the rising spring temps). After the initial run, the Air Max 1 as we know it secretly replaced the original, taking hold as the leader of the Air Max pack. And the 'Big Bubble?' It faded away—until now. Welcome to the beginning.

March 22, 2023
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